This isn't a typical onboarding doc. It's your roadmap for the next 90 days — what to learn, what to build, and how to track your own progress. Check things off as you go. Your progress syncs automatically.
This week is about absorbing, not producing. By Friday, you should be able to explain what makes AMPLIS different from every other ad agency — and why creative velocity matters for B2B ads on Meta.
Weekly rhythm: Monday — 15-min priority sync with Corinne. Mid-week — flag blockers on Slack. Friday — 30-min quality review with Corinne. Weekly — 30-min 1:1 with Tyler on creative strategy.
Your job isn't just to make great ads — it's to build a process that makes great ads at scale. If you left tomorrow, could someone follow your workflow and produce the same quality? That's the bar.
By now, you should be producing client-ready creative without regular review. You should be able to articulate the AMPLIS difference in your own words. And you should have built a creative production system that didn't exist before you got here.
Do Cool Stuff
Stay Thirsty
People Are the ROI of Life
Every Dot and Dash
Unreasonable Hospitality
Monday: 15-min priority sync with Corinne
Mid-week: Async updates & blocker flags on Slack
Friday: 30-min quality review with Corinne
Weekly: 30-min 1:1 with Tyler (creative strategy)
Corinne — Day-to-day creative, process, tools
Tyler — Strategy, client context, big picture
Slack — Everything else. Don't sit on blockers.